AI Jumpstart Lab - Your weekly AI advantage for business builders
🗓️ Monday, August 11, 2025
Here's what happened last week: Delia used AI to build something that used to cost Ed's agency clients $10,000 and take 4-6 weeks. Total time invested? 15 minutes. The result? A complete Ideal Customer Profile (ICP) that immediately revealed why her print shop's manufacturing clients weren't just buying printing - they were buying peace of mind about meeting critical deadlines.
That insight is already converting into real revenue. Here's exactly how it happened (and the step-by-step process you can steal).
📺 Watch the full workshop here
The $10,000 Question Most Businesses Get Wrong
Before you write a single piece of content, ask yourself: Who exactly am I serving?
Most business owners think they know. But here's what we discovered when we started digging deeper: Our print shop wasn't competing on price or quality. Manufacturing companies were paying us to solve their biggest nightmare—missing training manual deadlines that could shut down entire production lines.
The old way: Agencies charge $10,000 and take 6 weeks to uncover insights like this. The AI way: 15 minutes and zero dollars.
The 3-Step AI Framework That Changes Everything
Step 1: Ask AI to Build Your Prompt Instead of guessing what questions to ask, we started here: "Develop a comprehensive ICP prompt for my business."
Step 2: Run the ICP Analysis Copy that prompt into a fresh chat and watch AI deliver insights that would make a $10K consultant jealous. We're talking pain points, trigger events, buying processes—the works.
Step 3: Turn Insights Into Content Strategy Using your new ICP, ask AI: "Create a 30-day content plan to grow my business by 25%. Ask me questions to make sure this fits my specific situation."
Real Results From Real Businesses
Print Shop Discovery: Manufacturing clients' biggest fear isn't late delivery—it's the cascading failures that follow. Now every piece of content addresses reliability and peace of mind.
The Agency Shortcut: What used to require weeks of customer interviews, competitor analysis, and market research now happens in one focused AI session.
Auto Shop Success: Used the same process to identify that customers don't want car repairs—they want to avoid the stress of unexpected breakdowns. Revenue-boosting retention campaigns followed.
Why This Works (And Why Most AI Content Fails)
Here's the mistake 90% of businesses make: They ask AI to "write social media posts to grow my business."
That's like asking a GPS for directions without telling it your destination.
The magic happens when you follow this sequence:
Goals first (grow by 25%)
Strategy second (sell more often to existing customers)
Tactics third (specific content that speaks to specific pain points)
Your 2-Minute Action Step
Reply to this email with just two things:
Your experience level: "AI newbie" or "I'm advanced"
Your biggest challenge: What's the #1 thing slowing your business growth right now?
We'll send you the exact prompts we used—customized for where you are right now.
Why we're doing this: We've spent 18 months and over $50K testing AI tools so you don't have to. The businesses using these strategies are growing 25%+ while their competitors struggle with rising ad costs and dropping organic reach.
Don't spend months figuring this out. Get the shortcuts that are already working.
Hit reply now—we read every response personally.
—Ed & Delia
AI Jumpstart Lab
P.S. Next week we're sharing the "mega-prompt" that creates 30 days of content in under an hour. Early subscribers get first access.